Samara leaders are inquisitive and create unique investment opportunities based on sharp insights and strong relationships with business leaders. Samara leaders believe in capital preservation, demonstrate intellectual integrity and are relentless in pursuing strong risk-adjusted investment returns
Trusted Partner in
Value Creation
Entrepreneurial and Collaborative culture
Focus and deep sector expertise in four areas
Partnering with outlier CEOs, Entrepreneurs and managements
Driven by deep local network, value add and governance
About Us
Samara Capital is one of India’s leading mid-market private equity firms with strong operating capabilities. We focus on long term business ownership and value creation while driving positive impact for all stakeholders.
Our Charter
Our Purpose
To be inspiring business leaders and best-in-class capital allocators.
Our Mission
To be the most trusted steward of our client’s capital.
Our Culture
Samara leaders nurture a work culture based on our core leadership principles and values – Passion for investing, Business builder, Grit, Growing talent, and Collaboration


Samara leaders think and act as inspiring business owners, possess sound judgment, and display a high degree of accountability. They have a frugal mindset and don’t sacrifice long-term value for short term results

Samara leaders can identify, attract, nurture and retain the very best of talent, for the firm and for the businesses we invest in. They gauge their own success basis the talent they build and create a culture of empowerment and perfectionism

Samara leaders think audaciously and show unusual resilience. They learn and improve from setbacks/failures and keep going while rallying everyone in the team until the goal is accomplished. They are not afraid of taking calculated risks and value speed in decision making

Samara leaders display a firm-first approach, they work together in the belief that the best idea, rather than my idea, is everyone’s common objective. They share information & knowledge openly and make time to help others
Our Approach
Samara Capital takes a long term approach to value creation with a strong bias to partner with best in class management teams. We believe that focus on input metrics and culture-building leads to sustainable and scalable business performance.
Core Sectors
- Consumer / Retail
- Healthcare / Pharmaceuticals
- Financial Services
- Business Services / Technology
Flexible Capital
- Long term stable capital
- Majority ownership supporting MBOs, MBIs, and divestments
- Minority growth capital – secondary or primary
Key Investment Characteristics
- Amongst Top 3 in its sector/category
- Unorganized to organized sector shift
- Rising penetration of products/services
- Exceptional management team
Superior Risk-Adjusted Return
- Toolkit includes sector expertise and value-add
- Appropriate deal structuring (JV/ partnerships)
- Risk assessment and mitigation
Our Portfolio























Media
ESG Focus
Samara’s ESG policy and SEMS guides us in integrating Environmental, Social, and Governance (ESG) issues throughout our investment process, and shapes our work as active, engaged owners.